Danielle Jerschefske of Labels & Labeling has visited Beau Label. Read how flexography has proven its strength to the New Jersey converter.
Beau Label started in Manhattan’s SoHo neighborhood in 1967. The third generation of the family, VJ Melapioni, son of Vincent Melapioni, became president in 1985. After he led a number of acquisitions through the 1990s, the 2005 purchase of Armstrong Label in Brooklyn and the move to its current location in 2008 pushed the company into prime label production. While ten percent of revenue was attributed to prime label at the time, today prime label accounts for seventy percent of the business.
Beau Label’s latest capital investment is a 13-inch FB-3300, which joins other fully servo-driven Nilpeter presses installed in 2008.
President VJ Melapioni says, “The Nilpeter machines run. These presses are made to run at 300-400 feet and they do, without spitting ink. We have built strong supplier relationships with RotoMetrics, Nilpeter, Fujifilm, and others. They have supported us to become the quality converters, that we are. They treat our small company, as if we are bigger, and we can pay it forward to our clients”.
One of Beau Label’s key accounts is a large health and beauty manufacturer, that sells into the Dollar Store, a shop where each item costs only a single US dollar. Melapioni says, “This client has forced us to push the parameters of flexo printing. If other customers expect a one percent dot, he wants zero. Flexography has really become more like offset printing, a science, and we’re able to use that to our advantage”.
Read the full story in the March 2014 issue of Labels & Labeling: L&L article