Health & Beauty
Back in the early 80s, the Health & Beauty market started changing their product designs. High-end brands, such as L’Oréal, were very visionary in their label designs, and they created a demand for combination printing, merging letterpress, rotary silk screen, and rotary hot foil.
Now, 30 years later, letterpress has been replaced by offset, UV-flexo, and digital printing technologies. Combination printing, with strong, bright colours, opaque whites, and print/foil in silver and gold, remains the preferred method to catch the eye of the consumers of healthcare products. Today, the production methods have been further developed with efficient use of gravure and similar techniques in connection with reverse printing to achieve metallic effects, and to get a ‘foil feel’ without using the costly hot foil substrates.
As the development in designs requires it, and the price of raw material increases, there is a growing demand for multi-substrate presses, which can handle increasingly thin substrates. Nilpeter’s FA-Line and MO-Line are ideal when producing both simple and highly complex personal care labels. They can run substrates as thin as 12 my.
Short and Long Runs
Our platform-based design is open-structured. This provides the label creators with ample possibilities for innovative designs, corresponding with the current trend of increasingly short product lifecycles primarily driven by the electronic media. As default, the Nilpeter presses are designed for short runs, and they are therefore perfectly suited for both short and long runs. The long run presses are equipped with non-stop production equipment, such as butt splicers, turret rewind units, non-stop waste compression systems, and non-stop inline foiling and laminating systems.
To assist the Health & Beauty market, inclined to print on constantly renewed types of plastic laminates, we focus on inline solutions to give the individual brand owner and label manufacturer the freedom of designing and developing their own laminate solution.
Nilpeter is proud to be a preferred partner to the leading printers of Health & Beauty labels worldwide.