As digital printing continues to expand its presence in the packaging industry, printers and converters are finding ways to creatively implement the benefits of digital along with the advantages of conventional technologies.
In the label segment, hybrid printing, which often combines inkjet and flexographic technologies, has emerged as a solution to provide the best of both worlds into a single-pass process.
During the third annual Digital Packaging Summit, hosted by Printing Impressions sister publication, packagePRINTING, in Ponte Vedra Beach, Florida, a panel of suppliers that have launched products and solutions in the hybrid print space discussed the impact the technology will have in packaging.
Panel member Keith Nagle, Digital Product Manager for Nilpeter USA, explained the importance of suppliers being proactive in educating customers on how to extract the most value from a hybrid press.
“We bring the customers in and show them the platform and all of the tools that we’re going to build for them and for them to offer to the marketplace,” he said. “Everything from how the workflow works, how to make it simpler for them and how to take it out and market it regionally. Then, they can branch out from there.”
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