The journey with Nilpeter

In the dynamic world of label printing, staying ahead in technology and customer service is paramount.

In the dynamic world of label printing, staying ahead in technology and customer service is paramount. First Impression Labels, based in South Africa, stands as a testament to this philosophy. Originally founded in 1997 and since then evolved into a merger of three companies, they have been a loyal Nilpeter customer, using their presses since nearly its inception.

The journey with Nilpeter

First Impression Labels’ relationship with Nilpeter dates back to their first FA-3300 more than 20 years ago. Over the years, they have upgraded and expanded their fleet with various Nilpeter presses. Initially, their service requirements were managed by CSM, a longtime, trusted Nilpeter partner in South Africa. However, two years ago, they transitioned to Nilpeter’s Hotline Service, marking a significant shift in their maintenance and service approach.

The shift to Hotline Service Support

With the evolution of printing technology towards even more software-driven presses, the Hotline Service Support model offered by Nilpeter has been a game-changer. Martin Koen, Operations Manager at First Impression Labels, notes, “The transition to hotline support was pivotal. It allowed us to address many issues remotely, significantly reducing downtime.”

Trishern Naicker, Group Engineering Manager, adds, “The immediacy with which we can resolve issues over the phone or through remote control is incredible. It’s not just about fixing problems; it’s about understanding our presses better.”

L-R: Trishern Naicker & Martin Koen

Benefits realised

The primary benefits of this transition have been two-fold: Operational efficiency and cost savings. The reduction in press downtime and the ability to quickly rectify issues remotely have resulted in substantial financial savings. Moreover, the monthly operational costs have seen a marked decrease.

“The knowledge and expertise of the Nilpeter troubleshooting center are exceptional,” says Trishern Naicker. “It’s not just a service; it’s a learning experience for our team, adding immense value to our operations.”

Future prospects and loyalty

Looking to the future, First Impression Labels credits Nilpeter’s excellent support as a decisive factor in their continued partnership. “When it comes to future purchases, knowing we have Nilpeter’s support. makes the decision easier. Their presses are great, and combined with their service, that’s what truly sets them apart,” concludes Martin Koen.

In the rare instances where the Hotline Service Support is not sufficient, CSM remains a reliable and efficient service partner.

“For many years, we have worked closely with both Nilpeter and First Impression Labels. The collaboration has always been positive, and there is a strong mutual understanding of our direction. We are very pleased to assist them in resolving challenges, that cannot be addressed through the hotline, and we look forward to continuing our work together for many more years”, says Mike Cahill from CSM.


First Impression Labels’ experience with Nilpeter’s Hotline Service Support underscores the importance of innovative service solutions in the printing industry. It highlights how adapting to technological advancements not only enhances operational efficiency but also fosters a deeper understanding and collaboration between the service provider and its customers. As First Impression Labels continues to grow and evolve, Nilpeter Hotline Service Support remains a cornerstone of their success.

About First Impression Labels

Since 1997, First Impression Labels has delivered world-class flexographic and digital labeling solutions. As one of South Africa’s leading companies today, they aim to be the strategic partner in the Shrink-Sleeve, Wraparound, Roll-Fed, and Self-Adhesive Label market.

About Nilpeter Hotline Service

Through Hotline Service, Nilpeter provides online troubleshooting, third-party equipment support, automatic software updates, continuation of licensing, access to printing support, and more. Nilpeter Hotline Service Support helps to ensure maximum production performance and reducing unplanned downtime.

By choosing the Extended Hotline you are covered 24 hours a day, 7 days a week, 365 days a year. Learn more here

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